About VÉlo larsson

Veronica Larsson launched her eponymous cycling fashion label 2020 in Monaco, together with her husband Gustav Larsson.
She established the brand with the aim of creating the voice of cycling apparel.

They are both coming from professional cycling, with Veronica represented the Swedish national team four times at the world championships both on XCO MTB and road cycling and racing in top level pro team between 2005-2012.

Gustav started his professional road career with Fassa Bortolo in Italy. And his peak years he spent with CSC and Saxo Bank with many international victories and with silver medal at both the Olympic 2008 and World Championship 2009, together with a long list of World Tour accomplishments. He also had a professional career on XCO MTB.
We also offer Premium Cycling Experiences, see Vélo Monaco

When Veronica envisioned what she wanted Vélo Larsson to be, she asked herself – what would the most amazing premium cycling apparel brand look like in ten years?
She concluded that the future of cycling apparel would be super clean, perform at the highest luxury level, welcome everyone who loves cycling, help people fuel their lives inside and out, be sustainable, transparent, digital-first, healthy living inspiration and created by a woman.
This is the vision behind Vélo Larsson. We are a work in progress and a brand in motion.

 

Vélo Larsson debuted with classic jerseys, bright gilets, and a plethora of accessories. Each product has its own distinct style and reflects the founder’s inner passion for cycling.
Years spent on the bike provided them with the required experience and the understanding of cycling fashion.

Vélo Larsson will change the way you think about cycling apparels